Grupo AlEn emerged in 1949, creating the foundation for AlEn USA. Favorite brands like CLORALEN® and PINALEN® pioneered new elements in cleaning products and introduced innovative ways to build on our mission to champion a sustainable future through diverse, committed leadership and operational excellence.

Our commitment to the environment led to our conviction to “Go Beyond” by including recycled materials in our packaging and biodegradable formulas. More than a decade ago, AlEn launched Uumbal®, a joint venture with the purpose of generating raw materials of the highest quality through innovative technology, in balance and harmony with the environment.

Grupo AlEn emerged in 1949, creating the foundation for AlEn USA. Favorite brands like CLORALEN® and PINALEN® pioneered new elements in cleaning products and introduced innovative ways to build on our mission to champion a sustainable future through diverse, committed leadership and operational excellence.

Our commitment to the environment led to our conviction to “Go Beyond” by including recycled materials in our packaging and biodegradable formulas. More than a decade ago, AlEn launched Uumbal®, a joint venture with the purpose of generating raw materials of the highest quality through innovative technology, in balance and harmony with the environment.

AlEn products combine powerful cleaning with delightful scents to tackle the most difficult cleaning challenges while enhancing home ambiance. Customers choose AlEn for top-quality, superior-value cleaning products that are produced with the planet in mind.

Discover the joy of a fresh, deeply cleaned home with the multipurpose and aromatic benefits of PINALEN®

INNOVATION

AlEn uses cutting-edge research to create unique and effective cleaning and laundry products just for you.

SUSTAINABILITY

Our commitment to the environment is unwavering, from eco-friendly formulas to sustainable manufacturing processes.

COSTUMER-FOCUS

We listen to you and understand your needs, tailoring our products to fit your life as it changes.

PERFORMANCE

Each product is rigorously tested to ensure the highest standards of cleaning efficacy.

FRAGRANCE RICHNESS

Beyond cleanliness, our products offer a range of delightful scents, making your home smell as wonderful as it looks.

AUTHENTICITY

AlEn has a long history of genuine care. You can trust every product we offer to be reliable.

Grupo AlEn transcends a typical company, embracing a family ethos to create sustainable hygiene solutions. With a consumer-centric focus, we aim to inspire trust and bring innovative ideas to life, crafting globally cherished, friendly brands. Our collaborative spirit and pursuit of excellence drive us to impact homes worldwide meaningfully.

INNOVATION

AlEn leads with cutting-edge research and development, creating unique, effective cleaning and laundry solutions.

SUSTAINABILITY

Our commitment to the environment is unwavering, from eco-friendly formulas to sustainable manufacturing processes.

COSTUMER-FOCUS

We listen to and understand our consumers, tailoring our products to meet their evolving needs.

PERFORMANCE

Each product is rigorously tested to ensure the highest standards of cleaning efficacy.

FRAGRANCE RICHNESS

Beyond cleanliness, our products offer a range of delightful scents, enhancing the sensory experience of home care.

AUTHENTICY

AlEn’s heritage and genuine approach ensure trust and reliability in every product we offer.

Stay informed with AlEn: Learn about our sustainability initiatives and community contributions for a cleaner future. Discover how we’re making a positive impact in our industry and for our customers’ households.

ALL

CLORALEN

ENSUEÑO

PINALEN